Marketing A Healthcare Perspective Unit 4 IP Submission Positioning Strategy Product and Price 09172

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Running head: POSITIONING STRATEGY 1Positioning Strategy, Product and PriceKelley N. CarterAmerican Continental University
POSITIONING STRATEGY 2Positioning Strategy, Product and PriceA positioning strategy in healthcare is when a healthcare organization chooses one or twospecific, important key areas to focus and concentrate on and excels in those specific areas. A healthcare organization’s positioning strategy focuses on how it will compete in a specific industry market. An effective positioning strategy takes into consideration the strengths and weaknesses of the healthcare organization, the needs of the patients and market, and the position of other healthcare competitors. The purpose of a positioning strategy from an operational standpoint is to highlight definitive areas where a healthcare organization can outperform as wellas defeat their competition (Lombardo, n.d.). The patient named Steven has high-deductible insurance that gives him great incentive to price shop for the repair of his meniscus and any othernecessary healthcare services that come in under the deductible level (Marlowe, 2014).Strengths and WeaknessesHealthcare service and provider organizations need to find an area that will allow them tobe competitive in the healthcare marketplace. The strengths of the first group that was comprisedof 35 physicians is the large number and variety of providers to choose from based upon the patient’s personal preferences as well as the provider’s research abilities, and educational background. The weaknesses of the first group that was made up of 35 physicians is the large

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