KidZania.docx - 1 How is KidZania able to differentiate in...

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1. How is KidZania able to differentiate in the competitive entertainment market? What is unique about KidZania’a offer? Value Proposition : KidZania is a safe, unique , and interactive indoor theme park that empowers inspires & educates kids through real-life role-playing activities. By blending reality with entertainment, it provides an authentic and powerful developmental platform where kids can discover, explore and learn about the real world. Though the entertainment market was competitive, when KidZania was founded, there was no other platform for edu-entertainment of children. The unique features were: 1. Role play based: The adult world on a child scale that educates and empowers 2. Reality based: Children considered as individuals with rights and obligations 3. Educational and current: 90 different trades and professions (themes: traffic rules, citizenship, environment, health & community) 4. Safe: Zupervisors to monitor and look after the kids. E-bands, safe environment etc. 5. Detailed to perfection: Booths sponsored by real businesses i.e. industry partners 6. Interactive and skills developing: Own economy, banks, universities etc.

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