Starbucks.pptx - Understanding Starbucksu2019 Supply Chain...

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Understanding Starbucks’Supply Chain
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About StarbucksIntroductionOfferings : Drinks, Food, MerchandiseAdding “Star” to StarbucksOffers a range of exceptional products that customers can enjoy in stores, at home or on the go.Brand Portfolio: Starbucks Coffee, Seattle’s Best Coffee, Teavana, Tazo, Evolution Fresh, La Boulange, Torrefazione Italia CoffeeVertically integrated supply chain, thus company is involved in every process from bean to cup of coffee.Standardized flavor and quality through direct farmer interactionFocus on ethically sourced, Fair Trade CoffeeCoffee Sourcing Guidelines(CSG) and Coffee and Farmer Equity (C.A.F.E.) standards to ensure that growers meet and adhere to the guidelines.Starbucks is an American Coffee Company & Coffee House ChainTransformational Leadership Style of Howard SchultzBeing a premier purveyor, it strives for best quality & world renownedspecialty coffee makerBusiness Strategy: Product Differentiation
Timeline19821983-84changes its name to Starbucks Corporation. Total stores: 17Il Giornale acquires Starbucksas director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars.Howard Schultz joins Starbucks1971in Seattle’s Pike Place Market.Starbucks opens first storeSchultz founds Il Giornale,offering brewed coffee and espresso beverages made from Starbucks® coffee beans.19851987, comes back and convinces the founders of Starbucks to test the coffeehouse concept in downtown SeattleSchultz travels to Italy1991-07Total stores: 165Aggressive Expansion : 15000+ stores in 2007Completes initial public offering (IPO).2008-1523000+ stores, as of 2015Multiple acquisitions and internationalization
Role of SCM3 continents: Latin America, Africa, Asia/Pacific (19 countries)Procurement01

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