Virgin GroupLÂMYẾN ĐÌNHNGUYỄN THỊTHU HÀNGÔTHỊ HỒNG HẠNHPHẠMBÁ TRUNGNGUYỄN VIỆTKHUÊ
Content1.Background information, historical information of the company2.Company mission, vision3.Business Model and Business strategies4.SWOT analysis5.Problems the company face6.Solutions 7.Lessons
INTRODUCTIONVirgin’s one of the largest private company in the UK, annual sales of about 5 billion poundsFounder: Richard BransonThe largest enterprises Virgin Atlantic -international airline
INTRODUCTIONIn 2002, 200+ company, approximately 50,000 employees in 29 countries dominate many sectors: financial services, aviation, railways, multimedia, retail sales outlets ....The image and his personal imprint is most evident and become as a model in 1997 for a campaign advertising Apple computers: "THINK DIFFERENCE" + export appointments in one film American comedy "FRIENDS"
Historical
HISTORICAL INFORMATION
MISSION, VISIONMission StatementThe company’s vision is to be the shopper victor, by delivering brand values, which are: value for currency, superior quality, dazzling customer service, pioneering, competitively testing and
