virginfinal-160124130717.pdf - Virgin Group L\u00c2M Y\u1ebeN \u0110\u00ccNH NGUY\u1ec4N TH\u1eca THU H\u00c0 NG\u00d4 TH\u1eca H\u1ed2NG H\u1ea0NH PH\u1ea0M B\u00c1 TRUNG NGUY\u1ec4N VI\u1ec6T KHU\u00ca

virginfinal-160124130717.pdf - Virgin Group Lu00c2M...

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Virgin GroupLÂMYẾN ĐÌNHNGUYỄN THỊTHU HÀNGÔTHỊ HỒNG HẠNHPHẠMBÁ TRUNGNGUYỄN VIỆTKHUÊ
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Content1.Background information, historical information of the company2.Company mission, vision3.Business Model and Business strategies4.SWOT analysis5.Problems the company face6.Solutions 7.Lessons
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INTRODUCTIONVirgin’s one of the largest private company in the UK, annual sales of about 5 billion poundsFounder: Richard BransonThe largest enterprises Virgin Atlantic -international airline
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INTRODUCTIONIn 2002, 200+ company, approximately 50,000 employees in 29 countries dominate many sectors: financial services, aviation, railways, multimedia, retail sales outlets ....The image and his personal imprint is most evident and become as a model in 1997 for a campaign advertising Apple computers: "THINK DIFFERENCE" + export appointments in one film American comedy "FRIENDS"
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Historical
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HISTORICAL INFORMATION
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MISSION, VISIONMission StatementThe company’s vision is to be the shopper victor, by delivering brand values, which are: value for currency, superior quality, dazzling customer service, pioneering, competitively testing and
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