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Consumer Behaviour.pdf - Supplement MKT320 Homework...

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SupplementMKT320 HomeworkAssignments
© PENN FOSTER, INC. 2018PAGE 1MKT320 HOMEWORKASSIGNMENTSSupplementCONTENTSCHAPTER 12CHAPTER 24CHAPTER 37CHAPTER 49CHAPTER 511CHAPTER 613CHAPTER 716CHAPTER 818CHAPTER 921CHAPTER 1023CHAPTER 1125CHAPTER 1228CHAPTER 1330CHAPTER 1433ANSWERS36The following are assigned review questions from each chapter in your textbook.The sample answers provided are for example only, your answer may vary depend-ing on your personal perspective. These exercises are ungraded. You donothave tosubmit your answers to the school.
© PENN FOSTER, INC. 2018PAGE 2MKT320 HOMEWORKASSIGNMENTSSupplementCHAPTER 1CHAPTER 1 REVIEW QUESTIONS1. Consumer behavior is a field of study that borrows heavily from other disciplines.Why is such borrowing necessary to understand consumption-related behaviors fully?2. Media reports show that manufacturing is slowing, consumer confidence is sliding,home values are falling, and food and energy prices are rising. Do such negativemedia reports constitute factors that contribute to sliding levels of consumerconfidence that, in turn, cause the economy to drag even further?3. Personal safety and security have become major concerns for many people. Theseconcerns have affected products that consumers buy to enhance their sense ofsafety and changed the way people shop for products and services. How havethese concerns changed consumer behavior?CHAPTER 1 CASE STUDYAND QUESTIONSWhat’s in Your Burger?Recent media reports revealing that Americans get more than one-third of their daily cal-ories from restaurant foods have raised major health concerns among many consumers.This apprehension has resulted in a new drive to require food establishments to providecritical calorie information on their various menu items. Disclosing to consumers informationabout how these menu items would affect their waistline is seen by many as desirable andnecessary to help restaurant customers make healthy menu choices.The practice of listing vital information including the ingredients and calorie content of allprocessed foods is mandated by the Food and Drug Administration (FDA) in the UnitedStates. All grocery items purchased in the supermarket carry labels that provide detailednutritional information. Studies show that 75 percent of supermarket customers checklabel information, and half of those who do report that they’ve changed their brand choicesbased on such knowledge. However, surprisingly, when it comes to meals purchased byconsumers in restaurants or fast-food establishments, this practice in many cases hasbeen overlooked.This situation has caused many consumers to question the inconsistency in governmentfood information mandates. A Keystone Center report revealed that national polls indicate60 percent of restaurant patrons felt caloric content should be listed on menus. However,the Center, in the meantime, found that only one-half of the 300 large restaurant chainssurveyed provided some nutritional information on meals served. Some major restaurants,

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Term
Winter
Professor
NoProfessor
Tags
Test, Gun politics in the United States, Gun politics, The Unconscious,

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