Consumer Behaviour.pdf - Supplement MKT320 Homework...

Supplement
MKT320 Homework
Assignments

© PENN FOSTER, INC. 2018 PAGE 1
MKT320 HOMEWORK
ASSIGNMENTS
Supplement
CONTENTS
CHAPTER 1 2
CHAPTER 2 4
CHAPTER 3 7
CHAPTER 4 9
CHAPTER 5 11
CHAPTER 6 13
CHAPTER 7 16
CHAPTER 8 18
CHAPTER 9 21
CHAPTER 10 23
CHAPTER 11 25
CHAPTER 12 28
CHAPTER 13 30
CHAPTER 14 33
ANSWERS 36
The following are assigned review questions from each chapter in your textbook.
The sample answers provided are for example only, your answer may vary depend-
ing on your personal perspective. These exercises are ungraded. You do not have to
submit your answers to the school.

© PENN FOSTER, INC. 2018 PAGE 2
MKT320 HOMEWORK
ASSIGNMENTS
Supplement
CHAPTER 1
CHAPTER 1 REVIEW QUESTIONS
1. Consumer behavior is a field of study that borrows heavily from other disciplines.
Why is such borrowing necessary to understand consumption-related behaviors fully?
2. Media reports show that manufacturing is slowing, consumer confidence is sliding,
home values are falling, and food and energy prices are rising. Do such negative
media reports constitute factors that contribute to sliding levels of consumer
confidence that, in turn, cause the economy to drag even further?
3. Personal safety and security have become major concerns for many people. These
concerns have affected products that consumers buy to enhance their sense of
safety and changed the way people shop for products and services. How have
these concerns changed consumer behavior?
CHAPTER 1 CASE STUDY
AND QUESTIONS
What’s in Your Burger?
Recent media reports revealing that Americans get more than one-third of their daily cal-
ories from restaurant foods have raised major health concerns among many consumers.
This apprehension has resulted in a new drive to require food establishments to provide
critical calorie information on their various menu items. Disclosing to consumers information
about how these menu items would affect their waistline is seen by many as desirable and
necessary to help restaurant customers make healthy menu choices.
The practice of listing vital information including the ingredients and calorie content of all
processed foods is mandated by the Food and Drug Administration (FDA) in the United
States. All grocery items purchased in the supermarket carry labels that provide detailed
nutritional information. Studies show that 75 percent of supermarket customers check
label information, and half of those who do report that they’ve changed their brand choices
based on such knowledge. However, surprisingly, when it comes to meals purchased by
consumers in restaurants or fast-food establishments, this practice in many cases has
been overlooked.
This situation has caused many consumers to question the inconsistency in government
food information mandates. A Keystone Center report revealed that national polls indicate
60 percent of restaurant patrons felt caloric content should be listed on menus. However,
the Center, in the meantime, found that only one-half of the 300 large restaurant chains
surveyed provided some nutritional information on meals served. Some major restaurants,