1 Marc Knez Clinical Professor of Strategic Management Lecture 7 - Digital Convergence and Digital Platforms - Business Ecosystems
2 Ø Phase 1 : Convergence of telecommunications and computing Ø Phase 2 : Convergence of functionalities offered in discrete devices into a single device Ø Phase 3 . Convergence of data across discrete operating domains Digital Convergence
3 Evolution of Intuit/QuickBooks Platform QuickBooks SME’s Licensed Accounting Software QuickBooks SME’s Accounting Firms Licensed Accounting Software QuickBooks SME’s Accounting Firms On-Line SaaS Offering QuickBooks SME’s Accounting Firms On-Line SaaS Offering 3 rd -Party App Developers Additional Services QuickBooks Capital (SME Lending)
6 Ø Small business loans from inside QuickBooks software platform. Ø Loan process only takes a few minutes - Loan application pre-filled with customer’s QuickBooks account . Ø Powered by Intuit’s machine learning, software performs underwriting - Feed anonymized data from QuickBooks user base (26 billion QuickBook data points) - Predictive analytics applied to company’s future cash flow QuickBooks Capital
7 Platform Ecosystem 7 From: Pipelines, Platforms, and the New Rules of Business. Posted in Week 8 folder. Ø Platform : A set of stable components that generate scale economies while supporting a variety of complementary components, within a system constrained by the linkages among the components. Ø The ”platform” within a platform-based business model is: Any combination of hardware and software that provides standards, interfaces, and rules that enable and allow providers of complements to add value and interact with each other and/or users. Ø Platform Ecosystem : Combination of the platform Owner/Providers, Complementors (producers), and end- users.
8 Digital Integration Platform Cloud Computing Computing, storage, and networking resources accessed remotely as a service rather than through ownership.
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- Fall '15