MIS 411 Review - MIS 411 Review A Gift of Fire CH 2 Privacy...

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MIS 411 Review A Gift of Fire CH. 2 Privacy Key aspects of privacy Freedom from intrusion Control of information about oneself Freedom from surveillance New technology, new risks Government and private databases Sophisticated tools for surveillance and data analysis Vulnerability of data Terminology Invisible information gathering : collection of personal information about someone without the person’s knowledge Secondary use : Use of personal information for a purpose other than the one it was provided for. Data mining: Searching and analyzing masses of data to find patterns and develop new information or knowledge. Computer matching: Combining and comparing information from different databases (using social security number to match records) Computer profiling: analyzing data in computer files to determine characteristics of people most likely to engage in certain behavior. Principles for data collection and use: Informed consent: is a legal condition whereby a person can be said to have given consent based upon an appreciation and understanding of the facts and implications of an action. Opt-in policy/permission-based marketing An opt-in policy requires a potential customer to self-select the services they wish to subscribe to, and how any information they provide may be used. Also referred to as permission-based marketing . opt-out policy An opt-out policy is where an existing customer receives electronic communications —usually on the basis of a prior relationship—without providing express permission. Fair information principles (or practices) Data retention Databases
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Government accountability office (GAO) – monitors government’s privacy policies Burden of proof and “fishing expeditions’ Data mining and computer matching to fight terrorism The fourth Amendment, expectation of privacy and surveillance technologies: Amendment IV (the Fourth Amendment ) to the United States Constitution is one of the provisions included in the Bill of Rights . The Amendment guards against unreasonable
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