MARKETING PLAN; ALLSTAR BRANDS 2Marketing Plan; ALLSTAR BRANDSExecutive summary Allstar Brands Company fundamentally focuses on improving the overall well-being of its customers through the production of high quality, affordable and safe OTC medicine ultimately enhancing the health of its consumers. Allstar as a brand achieves this by focusing on the creation of work environments that allow employees to express and utilize their given talents in a positive way thus relieving our customers in the process. Since 1924, Allstar Brand has been steadily merging with and acquiring smaller companies that specialize in packed goods. Allstar company is made up of three different divisions, one being International Products, the other being Consumer Products and the final division being Pharmaceuticals Products. The facility hasa well-established unit that focuses on managing the company's brand to secure a higher share in global markets for medication products. This group consists of a Brand Manager, an Assistant Brand Manager, and a Brand Assistant. This team is led by the brand manager who presides all issues associated with marketing decisions of the All-round brand along with its extensions. Within the first period of all round’s inception, the company’s overall market shares ascended to the top, placing the company at being number one in manufacturer sales for the OTC market. This winning period was proceeded by a series of periods that included brand changes, formula updates and huge increases in the company’s overall sales force. By the end of the sixth period, market shares had increased as well and their sales. With this, even at the end of the sixth period, Allstar Brand still was the sole dominator of the OTC market based on manufacturer sales. As Allstar Brand pushes towards being the industry’s biggest leader in the OTC sector, these same winning strategies and implementations will be used and improved upon to continually dominatethe OTC sector for years to come. Supporting the company's amazing growth and future
MARKETING PLAN; ALLSTAR BRANDS 3progress, a situation analysis, a marketing strategy, a marketing techniques analysis, a control plane, a marketing mix analysis, a financial projection, and a social media strategy have been produced and they all have checked out to support another winning streak. Furthermore, marketing management is a very crucial component of enhancing effective marketing in business organizations by ensuring that the overall marketing objectives are incorporated into the marketing plan prepared in business facilities. Marketing plans plays a very significant role in helping a company to define its marketing objectives including designing of strategic actions that should be adopted in achieving these goals. Nevertheless, the following are the key components of the marketing plan prepared for Allstars Brand Company as assigned by the marketing Vice President of this prominent facility in the OTC cold medicine markets.