ExamName___________________________________MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the quest1)________ is the process of planning and executing the conception, pricing, promotion,and distribution of ideas, good, and services to create exchanges that satisfy individualand organizational objectives.1)A)AdvertisingB)Sales promotionC)MarketingD)Integrated marketing communicationsAnswer:CTopic: 01-02 Marketing2)Which of the following is the BEST example of a marketing exchange?2)Topic: 01-02 Marketing3)Product, price, place and promotion are also known as:3)Topic: 01-02 Marketing4)Campo Outdoor Products has developed a new backpack. It will expand to three times itsinitial size, be water resistant, and lightweight. These are what kind of marketingdecisions?4)Topic: 01-03 Communicating Product1
5)Navinder Foods offers portable snack items that are low in calories, high in fibre, andtaste just like the ones shoppers might consume back home in India. Which of thefollowing is NOT a product benefit delivered by Navinder's snack items?5)A)performance/convenience benefitB)functional benefitC)affordable benefitD)emotional benefitAnswer:CTopic: 01-03 Communicating Product6)Product protection, storage, communication, and image are all functional benefits of:6)Topic: 01-03 Communicating Product7)Which is the best example of the use of packaging as a communication vehicle?7)Topic: 01-03 Communicating Product8)Each of the following is true about brand equity EXCEPT:8)Topic: 01-03 Communicating Product
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- Fall '19