2009Sociology_ImplementationembeddingandintegrationanoutlineofNormalizationProcessTheory.pdf

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See discussions, stats, and author profiles for this publication at: Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory Article in Sociology · June 2009 DOI: 10.1177/0038038509103208 CITATIONS 635 READS 7,125 2 authors: Some of the authors of this publication are also working on these related projects: ASTUTE: Acute Stroke Telemedicine - Utility, Training and Evaluation View project Care in Orthopaedics, burdeN of treatmeNt and the Effect of Communication Technology: the CONNECT Project View project Carl May London School of Hygiene and Tropical Medicine 424 PUBLICATIONS 14,060 CITATIONS SEE PROFILE Tracy Finch Northumbria University 95 PUBLICATIONS 4,510 CITATIONS SEE PROFILE All content following this page was uploaded by Carl May on 29 May 2014. The user has requested enhancement of the downloaded file.
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Sociology DOI: 10.1177/0038038509103208 2009; 43; 535 Sociology Carl May and Tracy Finch Normalization Process Theory Implementing, Embedding, and Integrating Practices: An Outline of The online version of this article can be found at: Published by: On behalf of: British Sociological Association can be found at: Sociology Additional services and information for Email Alerts: Subscriptions: Reprints: Permissions: Citations at UNIV OF NEWCASTLE UPON TYNE on October 15, 2009 Downloaded from
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Implementing, Embedding, and Integrating Practices: An Outline of Normalization ProcessTheory Carl May Newcastle University Tracy Finch Newcastle University ABSTRACT Understanding the processes by which practices become routinely embedded in everyday life is a long-standing concern of sociology and the other social sciences. It has important applied relevance in understanding and evaluating the implemen- tation of material practices across a range of settings. This article sets out a theory of normalization processes that proposes a working model of implementation, embedding and integration in conditions marked by complexity and emergence. The theory focuses on the work of embedding and of sustaining practices within interaction chains, and helps in understanding why some processes seem to lead to a practice becoming normalized while others do not. KEYWORDS diffusion of innovation / embedding / implementation / material practice / normalization process theory / routinization Introduction T his is an article about how and why things become, or don’t become, routine and normal components of everyday work. This is an important question not only for sociologists interested in the construction of the life-world, but for those interested in understanding how particular material practices are rendered as 535 Sociology Copyright © 2009 BSA Publications Ltd® Volume 43(3): 535–554 DOI: 10.1177/0038038509103208 SAGE Publications
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