lecture03 - POLITICAL SCIENCE 141B PUBLIC OPINION AND...

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POLITICAL SCIENCE 141B: PUBLIC OPINION AND VOTING BEHAVIOR WEEK 2, LECTURE 3; OCTOBER 8, 2007 Good Polls Gone Bad A. Distorted Polling: On Purpose 1. Political Straw Polls a. Straw Poll: Preliminary vote to gauge support for a candidate or position b. Why hold Political Straw Polls? c. Ames Straw Poll i. Attending and Voting ii. History 2007 Ames Straw Poll iii. Criticism Increasing in price closer to the hall d. Other Straw Polls e. Straw Polls vs. Literary Digest 2. Push Polls a. Definition: a telemarketing technique in which someone attempts to influence public opinion under the guise of conducting a poll b. How they Work c. Examples d. Caveat 3. Push Questions http://www.youtube.com/watch?v=tzT4dOyCMg0&mode=related&search = 4. Distorted Polling: (accidental) a. Public Opinion and Political Leadership A) Two theories of representation 1) Trustee: Political leaders use their best judgment 2) Delegate: Political leaders do precisely what the majority of constituents want 5. Question Wording: Seemingly incidental changes in question wording can
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