SWOT Analysis StrengthsWeaknessesSeasonal demand for cycling.Well trained tour guides toaccompany mamil teams.Attractive tour packages rangingfrom budget to up-market.Providing meals and accommodationand camping for relevant packages. Providing support vehicles to guidemamils.Service diversity as required bydifferent clients.Attractive tour routes that suitwarmer, temperate, and colderseasons. Customer needs to take care ofseparate expenses for certainservices.Mamils pay their travel costs to getto the starting point of the tour andreturning home at the end of thetour.Limited range of days covered intour packages.Mamil needs to drop off and pick upgear.OpportunitiesThreatsIntroduction of more attractive andeconomic packages.More customized services.Market expansion to further regionalareas.Potential competitors.Economic downturn.Chang in demand for cycling andcustomer preferences.Climate atrosities.Name, Vision, Mission, Organizational chart, and Management planConsidering the SWOT analysis, it seems that the strengths and opportunities can be utilizedto overcome weaknesses and threats. Therefore this business is viable to proceed with.Hence, the business can be named “MAMIL Happy Tour Packages”.The mission of the business can be formed as follows:Our customers are our family. And we are their source of comfort, happiness, andsafety.Our employees work under safe and pleasant working environment, so that they feelat ease and valued.1UDARA OSADITH CAC011977 BSBMGT517
The vision of the business is,To become the best Mamil service provider in Australia, in which all customers relyon to satisfy their tour needs.Following chart shows the proposed organizational structure.The management plan and how the unit will be managedTour Guide Team:Initially, the team consists of 3 personnel who take care of assigning suitable guides for toursas required and suited for customers, making sure that the guides take proper training at righttime, and working on customer demand surveys. Under these three coordinators, there are 9other guides who take rides with Mamils and guide them throughout the journeys.Key Result Areas and Operational plansThe major 2 KRAs for the Tour Guide Team are,1.Complete maximum number of tours with zero complaints.2.Provide secure tour services while optimizing safely measures.The operational procedures to accomplish KRAs:i.Market and attract mamils by using the available packages.2UDARA OSADITH CAC011977 BSBMGT517Business OwnerWHS and Safety Analysis TeamPremise Management TeamTour Guide TeamCustomer Service TeamHuman Resource Management UnitFinance Management Unit
ii.Maintain complaint records and make sure they are attended as soon as possible.