MKTG90009 Advertising SUBJECT GUIDE Semester 2, 2019 Prepared by Mr Scott Tetley BA, Grad Dip Ed, MBA [email protected] Department of Management and Marketing Faculty of Business and Economics
2 Subject Outline Introduction Welcome to MKTG90009 Advertising Welcome to Advertising! Over the next twelve classes we investigate the role of advertising communications for the marketing company. Communications are perhaps the most visible part of an organisation’s marketing plan. Everyday we are exposed to hundreds of advertisements, sales promotions, and other selling efforts. During the semester we will begin to make sense of these and discover how organisations can manage advertising and communications for the best effect. This will be done via a mixture of different teaching methods, including lectures, workshops, videos, and case study analysis and discussion. Subject Overview and Aims This subject concentrates heavily on advertising, but also addresses the issues of public relations, internet communications and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and measurement of effectiveness. The subject incorporates both lecture and cases as instructional vehicles. Intended Learning Outcomes Learning Outcomes and Generic Skills To view the subject objectives and the generic skills you will develop through successful completion of this subject, please see the University Handbook: Awareness Issues Finally, at a broader level, students should also have an increased awareness of the following issues: • The variety of means by which organisations can communicate with existing and potential customers; • The logic of an integrated marketing communications approach; • The importance and influence of various stakeholders in the marketing communications process; and • The consumer behavioural foundations of communications and promotions management.
3 Eligibility and Requirements To view the eligibility and requirements, including prerequisites, corequisites, recommended background knowledge and core participation requirements for this subject, please see the University Handbook: Academic Staff Contact Details Please see the subject LMS site for full contact details of the teaching staff in this subject. Your coordinator is: Mr Scott Tetley Email : [email protected] Room : Off Site (When on campus: The Spot, 198 Berkeley Street) Phone : 9005 6005 – If unanswered, please leave voicemail Consultation Hours ** * Tuesdays 4pm-6pm Email Protocol While academic staff endeavor to address queries received via email, please understand that same day responses are not always practical especially for casual staff members . To resolve substantive questions , it is more appropriate asking them when face-to-face during or after seminars
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