Week 4 discussion (1).docx - SELECT ANY TWO OF THESE TOPICS...

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SELECT ANY TWO OF THESE TOPICS TO ANSWER. TOPIC 1: Mass-Marketed Products If you have a market that is large and homogenous, then you can be a mass marketer. One example might be salt, basically one product for anyone who wants it for the need to season food, which is a universal need. Can you think of another mass-marketed product? What is it and why do you think it is mass marketed? You might want to comment on classmates' posts with your opinion as to whether they have selected a mass-marketed product, and if not, why you think their choice is actually a segmented market. Mass marketing is a strategy that a company tries to attract a lot of consumers to purchase its product. The product which is advertised on television, newspapers, and broadcasting agency to be exposed to people can be fallen under mass marketing (Bordoloi, Gupta, Kandasamy, Madhu, & Niveditha, 2018). As I researched mass- marketed products, I found that toothpaste is the product under mass-marketed because this product is essential for everyone to use for anytime when brushing teeth. With my experience, I need this product every time after I have a meal. Tuffaha states that the marketing for toothpaste doesn’t has a certain targeted consumer (2013). This product can be purchased at any supermarkets and stores. As a result, I believe that toothpaste is under mass market because this product is not limited to any ages, genders, and locations. Thanks for also jumping in early, Hyuk! Toothpaste is a classic example of a product with mass appeal. So what about toothbrushes, and for that matter electric toothbrushes, where do they fall? Mass, niche, or somewhere in between? Professor Ira, In my opinion, toothbrushes used to fall under mass marketing during the early 1900s because the toothbrush companies didn't focus on the head of toothbrushes. However, a varity of types of toothbrush has been evolved for supporting different teeth

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