1-2Chapter Objectives•Discuss the meaning of international business•Explain the importance of understandinginternational business•Identify and describe the basic forms ofinternational business activities•Discuss the causes of globalization•Comprehend the growing role of emergingmarkets in the global economy
1-3The Business of the Olympics
1-4The Business of the Olympics•Intense reflection of international business•Government of games by IOC•Competition for hosting•Revenue sources for the Olympics–Broadcast rights–Corporate sponsorships
What Is InternationalBusiness?
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1-6How Does International BusinessDiffer from Domestic?