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Stone Logan HY 104 Dr. Ratliff November 4, 2019 Module 11 Essay The “Southern Strategy”, developed by Richard Nixon, can be described as a Republican Party electoral strategy to increase political support among white voters in the South. During this time period, racial tensions still existed in the Southern parts of the U.S.; therefore, the strategy involved a plan to appeal to racism against African Americans. Nixon believed that if he had a high likability factor in all categories, he would be able to cover a loss of the “Southern” white vote. However, he did not account for the odd support of George Wallace. Wallace was brash, but it worked to obtain the support of the individuals that were poor or hard-working middle class. Richard Nixon used what was known as the modified “Southern Strategy”. Reporters mocked the strategy saying that it was used to “woo disgruntled whites in the Old Confederacy”. Nixon did not want to be labeled as having a “Southern Strategy”, he did not want to be viewed the same way as Goldwater. He wanted to the use the South in his favor but did not want to be categorized as a racist. In order to become president, Richard Nixon believed he needed to win

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