448review3answers - Community Nutrition-448/548 Fall 2007...

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Community Nutrition-448/548 Fall 2007 Test #3 Review Sheet Answers ~As stated previously, review sheet is not comprehensive BUT the power point slides are! ~ I HIGHLY recommend you attempt this review sheet after you have studied rather than before so you can test yourself on areas you need to go over more. ~ The answers are bolded, for every false I’ve briefly described why. Pay no attention to whether or not the question number is bolded-one of those annoying things I didn’t want to bother with. 1. Typical US adolescent: a. How many hours a day watching TV? 3 hours b. Spending time with other media? 5 hours c. What percentage have a TV in their bedroom 65% 2. T/F There is not a consistent relationship between TV watching and poor eating habits, overweight. F 3. T/F Food industries spend more money on more healthy products. F More money is spent advertising unhealthy products. 4. Name four relationships between media and behavior. Low quality eating patterns, alcohol, decreased physical activity, eating disorders . 5. Health Reporters at newspapers: a. What fraction feel confident in reporting news? 1/3 b. What percentage can confidently interpret health stats? <10% 6. T/F Health reporters are not interested in covering health topics, but do think they cover the health news well. F- They are interested, but don’t think they cover it well 7. Name 3 main nutrition topics covered in the media. Biotechnology, vitamins/minerals, weight loss, allergies, diet/disease 8. Name 3 journals that receive the most media interest. JAMA, NEJM, Journal of the National Cancer Institute, Science 9. T/F Quality of reporting nutrition news varies between papers. T 10. T/F Most common newspapers are accurate a majority of the time. T 11. Who coined the framework that the same marketing principles used to sell products can also sell ideas, attitudes, behaviors? Kotler/Zaltman 1971
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12. What is this framework called? Social Marketing 13. The “Spot the Block” campaign and the “Singing Cowboy” are examples of what? Social Marketing 14. T/F Social marketing uses a “top-down” approach. F-audience tailored approach 15. T/F Social marketing focuses on a general audience. F- focuses on specific consumer audience 16. T/F Commercial marketing is more effective than social marketing. T 17. T/F Social marketing tries to steer existing behaviors to a certain direction. F- Commercial marketing does this, social marketing tries to alter behaviors 18. T/F The first P of social marketing may include tangible items. T (Product, as previously stated, it’s not necessary to know the order) 19. Breastfeeding is an example of which social marketing “P”? Product 20. T/F Stigma is an example of the first P of social marketing. Ignore this question, but just so you know stigma is the Price P 21. T/F The pricing part of social marketing does not include psychological cost. F 22. T/F If possible, the price should be free as it will always gain maximum acceptance in this way. F-this can create a perception of low quality
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This note was uploaded on 04/02/2008 for the course PGS 448/548 taught by Professor Hampl during the Fall '07 term at ASU.

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448review3answers - Community Nutrition-448/548 Fall 2007...

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