Sample Case Study.pdf - Running Head: GENERAL MOTORS:...

This preview shows page 1 - 4 out of 9 pages.

Running Head: GENERAL MOTORS: PACKARD ELECTRIC DIVISION1General Motors: Packard Electric divisionSouthern States University
GENERAL MOTORS: PACKARD ELECTRIC DIVISION2AbstractOn March 1990, David Schramm, the Packard Electric´s chief engineer of Cable andComponent Design, had a very tough decision in his hands. Packard Electric´s product, process,and reliability (PPR) committee, had requested his opinion and recommendations to replace thePackard´s Electric primary grommet, called the injectable hardshell grommet (IHG), for the newreaction injection model (RIM) grommet, to be implemented for the new General Motors 1992car model. He was suddenly involved in a decision making process to be solved within the week.This process consist on determining the options, set a decision criteria, analyze thedifferent options, state an hypothesis or recommendations, introduce the proofs and actions, andalternatives and open questions.Keywords: RIM, grommet, decision making process, Packard Electric, General Motor,competitiveness, costs, time, applicability.
GENERAL MOTORS: PACKARD ELECTRIC DIVISION3General Motors: Packard Electric divisionOn March 1990, David Schramm, the Packard Electric´s chief engineer of Cable andComponent Design, had a very tough decision in his hands. Packard Electric´s product, process,and reliability (PPR) committee, had requested his opinion and recommendations to replace thePackard´s Electric primary grommet, called the injectable hardshell grommet (IHG), for the newreaction injection model (RIM) grommet, to be implemented for the new General Motors 1992car model. He was suddenly involved in a decision making process to be solved within the week.The optionsDavid Schramm had to act fast and he needed to gain time to write his options. Here theyare: 1) The first option was the riskiest one because it was about launching the new RIMgrommet for the 1992 General Motor´s new model. The risks were important because the RIMstill had some failures and, besides that, to introduce a new product meant that it will impact theGM´s production line. 2) The second option managed the idea of producing the 2 models, theoldest IHG and the newest RIM in parallel, in order to have a back up, just in case the new modelfailed to be implemented in the production chain, but besides not being cost-effective, theywould deal with big logistical problems both in the distribution and production chain. 3) The lastand simplest option was to stay out of trouble and stick with the old IHG. It was risk-free, but hewould have to say no to his main customer who was requesting a new technology for his 1992´s

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 9 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Winter
Professor
N/A
Tags
Decision Making, RIM, Packard Electric

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture