nov12 - Transitioning from classical to operant...

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Sheet1 Page 1 Behaviorism: }View that psychology should be 1)an objective science that 2) studies behavior without reference to mental processes. John B. Watson takes the idea of conditioning and learning to a new level. +Little Albert and repercussions. +Kicked out of academia. +Went into marketing. Classical Conditioning and Marketing: +Sex in advertising. +Religious symbolism.
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Unformatted text preview: Transitioning from classical to operant conditioning. }Classical conditioning involved purely associative learning. }Passive and unconcious learning. Operant Conditioning uses Law of Effect. +Behaviors followed by favorable consequences become more likely. +Behaviors followed by unfavorable consequences become less likely....
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This note was uploaded on 04/02/2008 for the course PSY 100 taught by Professor All during the Fall '08 term at Colorado State.

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