Week2DQ3.docx - Be it for small business or large corporations it is important that you build a sold brand and a brand is more than a logo it\u2019s a

Week2DQ3.docx - Be it for small business or large...

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Be it for small business or large corporations, it is important that you build a sold brand and a brand is more than a logo, it’s a promise of what you’re going to deliver to your consumers[ CITATION Pet971 \l 1033 ]. However, that does not mean it is not important to have a logo. Let us discuss the steps to building an effective brand: a) It is important to have a look that’s consistent throughout. It is crucial to maintain consistency with logo design and colors. Getting that logo from the beginning and using it consistently on different platforms such as social media, website, having it in on your e-mail signature, and business cards, and making sure that it’s the same everywhere with the consistency of the brand colors[ CITATION Bot06 \l 1033 ]. For example, Ncell stands for its purple brand color. These are the small things a brand can do to keep brand consistency throughout. b) In the age of internet, another important thing is having a professional website. A professional website will let consumers know how reputable or solid a company is by
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Unformatted text preview: the feel and the look and the content of the website. c) Since, a brand represents a promise to your customers. Keeping that on mind, when a brand makes a certain promise, it is important to live up to that promise and not fail the expectations of a client. If a brand puts something out in the market, its their responsibility to make sure that we are following through and that really helps in retaining the customers and increasing brand loyalty.d) A strong brand needs to listen to their customer’s definition of their brand because the brand is more than what you want it to be. It’s also the way that your customers experience your brand. So, listening to their suggestions, or recommendations will really help. References Bottomley , Paul A, and John R Doyle. "The interactive effects of colors and products on perceptions of brand logo appropriateness." Marketing Theory 6, no. 1 (2006): 63-83. Peters, Tom. "The brand called you." Fast company10, no. 10 (1997): 83-90....
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  • Spring '18
  • professor newerze
  • Brand, Ncell

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