20180213_kp_Magmisie_eng.doc - MAGMISIE ADVERTISEMENTS COULD MISLEAD The advertisements of Magmisie a dietary supplement suggested that lack of

20180213_kp_Magmisie_eng.doc - MAGMISIE ADVERTISEMENTS...

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MAGMISIE ADVERTISEMENTS COULD MISLEAD The advertisements of Magmisie, a dietary supplement, suggested that lack of magnesium is a common cause of children’s problems with concentration, and that it could be eliminated by eating jellies. UOKiK came to the conclusion that such a message could mislead consumers. The supplement’s manufacturer - Aflofarm Farmacja Polska – is obliged to correct the untrue information on TV, radio and online. [Warsaw, 13 February 2018] The Magmisie advertisements questioned by the Authority were broadcast on the TV, radio and Internet from April 2016 to March 2017. The spots prepared by the supplement’s manufacturer - Aflofarm Farmacja Polska from Pabianice – raised doubts of the Office of Competition and Consumer Protection as early as in April 2016. Misleading information The main character appearing in the advertisements was a school counsellor. In the TV version, she told parents who brought a sad and tired son to them: - Parents often bring children who have problems with physical activity, concentration or irritation to me. Everybody is surprised that it’s caused by a low level of magnesium in children. How to prevent it? Give Magmisie to the child.
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  • Spring '14
  • DennisA.Petruska
  • Advertising, Dietary supplement, Food and Drug Administration, dietary supplements, UOKiK

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