MAGMISIE ADVERTISEMENTS COULD MISLEAD
The advertisements of Magmisie, a dietary supplement, suggested
that lack of magnesium is a common cause of children’s problems
with concentration, and that it could be eliminated by eating
jellies.
UOKiK came to the conclusion that such a message could mislead
consumers.
The supplement’s manufacturer - Aflofarm Farmacja Polska – is
obliged to correct the untrue information on TV, radio and online.
[Warsaw, 13 February 2018]
The Magmisie advertisements questioned by the
Authority were broadcast on the TV, radio and Internet from April 2016 to March
2017. The spots prepared by the supplement’s manufacturer -
Aflofarm
Farmacja Polska from Pabianice
– raised doubts of the Office of Competition
and Consumer Protection as early as in April 2016.
Misleading information
The main character appearing in the advertisements was a school counsellor. In
the TV version, she told parents who brought a sad and tired son to them: -
Parents often bring children who have problems with physical activity,
concentration or irritation to me. Everybody is surprised that it’s caused by a low
level of magnesium in children. How to prevent it? Give Magmisie to the child.
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- Spring '14
- DennisA.Petruska
- Advertising, Dietary supplement, Food and Drug Administration, dietary supplements, UOKiK
