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Mkt310 Graded Project.rtf - Bhanu Priya Gupta and 89904457...

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Bhanu Priya Gupta and 89904457Lesson Number – 08052300Page 1 of 423-4341 Rae Street Regina SK S4S 3B2[email protected]Plan for the Project1.Where are you coming from?
Copy PlatformA copy platform enables a business to target an appropriate market and generate leads or convertsales. It is composed of the product or service definition and the brand articulation. These essentialmarketing elements create the basics for public relations, marketing and advertising. A properlycreated copy platform lays a foundation for solid communication to the target market.American RVs was established in 2013 and has been struggling to gain market share. Now, they havelaunched the all new Econoline Vans which has so many better ideas that they make all othersobsolete. Small wonder it outsells all other vans. It has so exclusive features like:Twin-I-Bean RideThe independent front suspension made famous by American RVs pickups. Twin-I-Beam axlesfor strength, big coil springs for easy ride. Twin-I-Beam gives you greater stability, less windwander, and a better ride. Only American RVs has it.“Walk-thru” to rearBecause the engine is forward out of the way, the driver can step from his seat into the load areaand exit through side or rear doors. The loadspace is not only bigger than in older vans, it’s easierto reach. See all the better ideas in the best-selling van at your American RVs dealer’s.Outside service centerJust raise the hood, and all these service points are at hand: oil, water, battery, windshield-washerwater, wiper motor, brake master cylinder, voltage regulator. American RVs better idea vans makeeverything you do easier to do.

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Term
Fall
Professor
anand
Tags
Marketing, Advertising, Bhanu Priya Gupta

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