Mkt310 Graded Project.rtf - Bhanu Priya Gupta and 89904457 23-4341 Rae Street Regina SK S4S 3B2 Lesson Number \u2013 08052300 Page 1 of 4

Mkt310 Graded Project.rtf - Bhanu Priya Gupta and 89904457...

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Bhanu Priya Gupta and 89904457 Lesson Number – 08052300 Page 1 of 4 23-4341 Rae Street Regina SK S4S 3B2 [email protected] Plan for the Project 1. Where are you coming from? An advertising plan is a document that defines the main objective of how a company get consumers to notice a specific product or service. The advertising plan document will frequently include all components of marketing campaign. These components often include a description of the product, a detailed analysis of the marketplace for that product, a marketing budget for the plan and the methods the marketers will use to carry out the plan. Copy Platform A copy platform enables a business to target an appropriate market and generate leads or convert sales. It is composed of the product or service definition and the brand articulation. These essential marketing elements create the basics for public relations, marketing and advertising. A properly created copy platform lays a foundation for solid communication to the target market. American RVs was established in 2013 and has been struggling to gain market share. Now, they have launched the all new Econoline Vans which has so many better ideas that they make all others obsolete. Small wonder it outsells all other vans. It has so exclusive features like: Twin-I-Bean Ride The independent front suspension made famous by American RVs pickups. Twin-I-Beam axles for strength, big coil springs for easy ride. Twin-I-Beam gives you greater stability, less wind wander, and a better ride. Only American RVs has it. “Walk-thru” to rear Because the engine is forward out of the way, the driver can step from his seat into the load area and exit through side or rear doors. The loadspace is not only bigger than in older vans, it’s easier to reach. See all the better ideas in the best-selling van at your American RVs dealer’s. Outside service center Just raise the hood, and all these service points are at hand: oil, water, battery, windshield-washer water, wiper motor, brake master cylinder, voltage regulator. American RVs better idea vans make everything you do easier to do.
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