Collaberation with Yellow Team.docx - 1 Yellow Team Alex M...

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1Yellow Team: Alex M. Hickinbotham, Shealynn Salazar, Latoya JacksonENT-435: Intrapreneurship and InnovationDecember 10th, 2019Professor: Steven MaranvilleCLC: Phase 1-Proposing, Evaluating, and Selecting an InnovationShealynn’s Innovation: In today world many people are looking to buy houses because of their dogs. Did you know that over 33% of our generation owns dogs (Cao)? There are two new main concerns when it comes to buying a home that is how to get rid of the unwanted weedsand how to properly dispose of your pets’ solid waste. I have come up with a light source that will burn your weeds and will also make your dog’s feces visible enabling you to pick it up properly. Pesticides can be very harmful for animals and sometimes they do not even get rid of the weeds our product comes with a guarantee that your weeds will disappear and that you will be able to see yours dogs waste at night and during the day. This innovation would use the NOMMARmodel. “Our jobs as marketers are to understand how the customer wants to buy and help them do so (Eisenburg, n.d.).”Draw backs and challenges of my innovation UV light: There are a few drawbacks and challenges when it comes to my product. The major drawback is the environmental agencies. Many environmental agencies will say things such as our UV light contributes to global warming. As many of you know global warming is a big deal in the US right now and I think thiswill create a draw back because less people will want to buy something if environmental agencies are saying that we contribute to global warming. Another drawback is since this is the
2first UV light to kill weeds we do not have much data on it and it could create an issue because people could say we have no data to support our product. These are all valid drawbacks and challenges that may happen but we have to have a solution!Latoya’s Innovation: Many parents are busy working to provide for their families, away from home, going to school full time while also raising children to become responsible adults as well. In attempt to make things more convenient for hardworking families, something as simple as having a custom grocery list made for you while out and about does not sound too bad. a refrigerator that can generate a grocery list for you and also tell you when you are out of an item while away. The refrigerator will have the ability to keep track of inventory in the fridge and also

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