ZARA SUPPLY CHAIN supporting paper.docx - Marcos Tenorio...

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Marcos Tenorio Student id: 17340736047 ZARA SUPPLY CHAIN For this supporting report, I want to state and explain my views on Zara’s supply chain and what I have learned about it. I want to state how an agile Supply Chain drives a sustainable competitive advantage. I specifically chose Zara for this report, because I believe that they are one of the best companies in terms of supply chain management. I find it very interesting to know how Zara run their business and how an almost perfect supply chain management has made Zara so important. In my opinion, one of the key features of Zara’s success is its supply chain. INTRODUCCION Zara is a Spanish company founded in 1974 by Amancio Ortega. The company specializes in fast fashion and products include: clothing, shoes, perfumes among others. Its parent company is Inditex and Zara is the biggest company in it. They manage up to 20 clothing collections a year. One interesting fact about Zara is that it Zara changes its clothing designs every two weeks on average, while competitors change their designs every two or three months. Inditex has grown over 220% in annual revenue since 2004, more than its key competitors like H&M or Gap. Zara produces over 700 million products a year and every item is tagged with a microchip before it can leave the warehouse which enables them to track that piece of inventory until it is sold to a customer.

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