# Math1010.Module3-OptimizingProject (1).docx - Optimizing an...

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Optimizing an Advertising CampaignMath 1010 Intermediate Algebra Project Background InformationLinear Programming is a technique used for optimization of a real-world situation. Examples of optimization include maximizing the number of items that can be manufactured or minimizing the cost of production. The equation that represents the quantity to be optimized is called the objective function, since the objective of the process is to optimize the value. In this project the objective is to maximize the number of people who will be reached by an advertising campaign.The objective is subject to limitations or constraintsthat are represented by inequalities. Limitations on the number of items that can be produced, the number of hours that workers are available, and the amountof land a farmer has for crops are examples of constraints that can be represented using inequalities. Broadcasting an infinite number of advertisements is not a realistic goal. In this project one of the constraints will be based on an advertising budget.Graphing the system of inequalities based on the constraints provides a visual representation of the possible solutions to the problem.