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Unformatted text preview: 137 Mental files Motivation 136 Objectives are______ Perception 128 Physiological and Psychological screens130 Primary and secondary research 159-161 Product positioning 112 Quantitative and qualitative research 162 Recall 167 Relationship levels transactional – partnership 187 Relationship sources of brand messages - planned, product, service, and unplanned Resonance and relevance 208-209 Sampling 454 Storyboard 258 Subheads 247-248 SWOT 193 Tags and slogans 250 Top down and bottom up planning 179, 184 Types of headlines 247 Validity and reliability 170...
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This note was uploaded on 04/02/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.
- Spring '08