Study_Guide_for_test_2 - 137 Mental files Motivation 136...

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Advertising Plan 192-193 Advertising pyramid 194-195, 223 Attitudes 134 Body copy  248 Brand loyalty 9, 114, 135-136 Budgeting methods 200 Choices for visual in print 244 Creative brief 210 Creative pyramid 222-223 Creative roles Explorer through Warrior and what they do 217-228 Data collection methods.  i.e. survey, observation, focus groups 165 Design principles 242 Evoked set 144 Fact and value based thinking 215 Formats for electronic media  254-257, 340 Functions of creativity 216 Interpersonal and nonpersonal influences on consumer behavior 139 Layouts 235 Learning theories 132 Marketing objectives 180 Maslow Hierarchy of Needs
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Unformatted text preview: 137 Mental files Motivation 136 Objectives are______ Perception 128 Physiological and Psychological screens130 Primary and secondary research 159-161 Product positioning 112 Quantitative and qualitative research 162 Recall 167 Relationship levels transactional – partnership 187 Relationship sources of brand messages - planned, product, service, and unplanned Resonance and relevance 208-209 Sampling 454 Storyboard 258 Subheads 247-248 SWOT 193 Tags and slogans 250 Top down and bottom up planning 179, 184 Types of headlines 247 Validity and reliability 170...
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This note was uploaded on 04/02/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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Study_Guide_for_test_2 - 137 Mental files Motivation 136...

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