Study_Guide_for_test_2

Study_Guide_for_test_2 - 137 Mental files Motivation 136...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Advertising Plan 192-193 Advertising pyramid 194-195, 223 Attitudes 134 Body copy  248 Brand loyalty 9, 114, 135-136 Budgeting methods 200 Choices for visual in print 244 Creative brief 210 Creative pyramid 222-223 Creative roles Explorer through Warrior and what they do 217-228 Data collection methods.  i.e. survey, observation, focus groups 165 Design principles 242 Evoked set 144 Fact and value based thinking 215 Formats for electronic media  254-257, 340 Functions of creativity 216 Interpersonal and nonpersonal influences on consumer behavior 139 Layouts 235 Learning theories 132 Marketing objectives 180 Maslow Hierarchy of Needs
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 137 Mental files Motivation 136 Objectives are______ Perception 128 Physiological and Psychological screens130 Primary and secondary research 159-161 Product positioning 112 Quantitative and qualitative research 162 Recall 167 Relationship levels transactional – partnership 187 Relationship sources of brand messages - planned, product, service, and unplanned Resonance and relevance 208-209 Sampling 454 Storyboard 258 Subheads 247-248 SWOT 193 Tags and slogans 250 Top down and bottom up planning 179, 184 Types of headlines 247 Validity and reliability 170...
View Full Document

This note was uploaded on 04/02/2008 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

Page1 / 2

Study_Guide_for_test_2 - 137 Mental files Motivation 136...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online