Mini-case template-2.docx - Nicole Battis Electra Bicycle...

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Nicole Battis Electra Bicycle Company 1. What major advantages did Electra gain by using a contract manufacturer in Taiwan to produce its bikes? They went on a search for places where their vintage sense of style and up-to-date technology would give them a comparative advantage against their bigger competitors. By using a contract manufacturer in Taiwan to produces its bikes, Electrabecame able to introduce their products to the global market: they can export bikesto Asian countries- China, while importing

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