Fidelity Investments case questions.docx - FIDELITY INVESTMENTS AT HEART A TECHNOLOGY COMPANY Case Assignment Instructions The FIDELITY case is

Fidelity Investments case questions.docx - FIDELITY...

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FIDELITY INVESTMENTS: AT HEART, A TECHNOLOGY COMPANY Case Assignment Instructions The FIDELITY case is comprehensive and makes use of most of the concepts that we have covered in MISM 2301. In particular, the capstone case serves as the opportunity for you to apply the MIS Integrative Framework to determine Fidelity’s business problems, information problems, and information systems solutions. Note that illustrated in the Integrative Framework, your answers throughout this assignment should be aligned. In other words, your answers to early questions should influence and be consistent with your answers to subsequent questions. Continue to refer to your responses to ensure that your answers align (i.e., are consistent, congruent) with one another. At the outset, read all questions to get a sense of the problems to be addressed in your analysis. Then, as you tackle each question, make sure you read the whole question and answer it fully and specifically (do not lose points for reading errors). Be prepared to go back and revise previous answers as you answer later questions. Many students develop a clearer and more extensive sense of how to address FIDELITY’s challenges as they work through the case questions holistically. Use the answer formats and tables provided to help facilitate your analysis but feel free to adjust them to better reflect the needs of your responses (i.e., add rows or columns to any table as you deem necessary ). Create additional tables if you feel that would help you structure your answer. Your answer can extend beyond the single page, but resist the urge to write mainly in narrative / paragraph form. This is an individual assignment. Consistent academic integrity helps keep the market value of your Northeastern University diploma high. Be sure the work you submit reflects your faithful efforts and provide citations for any external sources you use (including websites assigned for course reading). Do not complete this assignment with another student. Do not discuss your answers in real-time with another student. Do not use another student’s answers as the base for yours. As always, if you have question then please let me know. This is your final assignment due for this course…you’re almost there. [See below for questions] Rev’d for MISM 2301 by md 2018 Page 1
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Fidelity Investments: at heart, a technology company (continued) Case questions 1. Based on a careful reading of the case... a) What is the primary business focus/value discipline for FIDELITY and what evidence do you have to support this choice? The primary business focus/value discipline is customer intimacy. The entire business runs on the ability to attain the life-long value of the customer. When fidelity gains a new customer, they expect to give investment advice up to the point of their client’s retirement. This means they must place a lot of focus on giving clients the tools to succeed and not be afraid to invest a large amount of money into tools the customer can use, even if it means taking a hit at first.
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