Alan_Hammond_WK8_Assignment_4_Recording.pptx - Social Media in the Workplace Alan Hammond Professor Roberts ENG 315 December 8 2019 Scope of the

Alan_Hammond_WK8_Assignment_4_Recording.pptx - Social Media...

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Social Media in the Workplace Alan Hammond Professor Roberts ENG 315 December 8, 2019
Scope of the Presentation Introduction The use of social media as an advertisement tool The implementation in the work place Role of social media policies Pros and cons of social media in businesses Best social media networks for businesses
Introduction The use of social media in the work place continues to grow. The growth has both positive and negative effects on business Social media is the most accessed platforms by both business and individuals around the globe Today, the social media is critical, if business are to succeed in this digital age Businesses need to embrace social networks to remain relevant in the market place
Benefits of Using Social Media as an Advertisement Tool Fastest growing advertisement and marketing platform today Increased brand recognition in the market Direct interaction with consumers Increased reach to more customers/web visits Brand loyalty Loyal clientele base can only be assessed through social media platforms An avenue for consumers to share their views Better conversion rates Improved sales and profits Decreased marketing cost

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