BECKETT.docx - NITISH SHAH \u2013 MOFP ASSIGHNMENT \u2013 18BSP3839 HIGH BECKETT\u2019S CONSUMER BEHAVIOUR MATRIX Rational-Active I NVOLVEMENT

BECKETT.docx - NITISH SHAH u2013 MOFP ASSIGHNMENT u2013...

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NITISH SHAH – MOFP ASSIGHNMENT – 18BSP3839 BECKETT’S CONSUMER BEHAVIOUR MATRIX Relational -Dependant Rational -Active No purchase Repeat – Passive LOW CONSUMER CONFIDENCE HIGH Gold ETF falls under Rational dependant as consumer have high involvement in the product Due to his/her associations with gold as we Indians are the second largest consumer of gold and use and preserve it for different types of occasions and events. We look towards gold eternal wealth and is symbol of goodness Lakshmi and at the same time as they believe in investing in physical Gold and want to hold in their hands or wear it as jewellery. In this quadrant consumer solely depends on financial marketers for additional information and suggestions so here relationship manager help out consumer
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