Jones Soda Case (15 min for answers)1.In Porter’s terms, what strategy is Jones Soda using? Defend your choice [100 words]2.Is it sustainable? Why or Why not? [150 words][This question invites you to consider whether the strategy can continueto yield success for Jones in the future. Can the innovation continue (think about employees and their work-relationships)? Will it continue to give them the same level of competitive advantage (think about competitors)?]1.In porters terms, Jones soda used a low cost strategy to recuperate their business. This helped them attract customers who were paying a higher price for other sodas. Not only did they use this strategy in porters terms, but also differentiation. They sold their sodas in untypical ways that you did not see other big soda companies doing, such as in sporting stores or tattoo parlors. Asides from this, their soda was different, they wanted the drink to
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- Spring '14