AirBnB Case Study.docx - AirBnB Case Study 1 How would you illustrate and compare the business models for Airbnb large hotel chains such as Marriott and

AirBnB Case Study.docx - AirBnB Case Study 1 How would you...

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AirBnB Case Study 1/13/2020 1. How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operations? Hotel chains such as Marriott and Hilton follow a business model in which they are able to target customers from all different types of socioeconomic backgrounds. Their competitive advantages lie within their established brand names, as well as the ability to provide extravagant amenities at reasonable prices. These hotels consist of many different lodging options which are available for nightly rental within a large resort loaded with leisure activities and amenities. Many customers who are traveling for business or conferences typically stay at larger hotels due to the large spaces they offer as opposed to spaces offered by bed & breakfast operations. A bed & breakfast operation is a mix between a large hotel and a private home. These businesses aim to offer “the best of both worlds,” providing the comfort of a home with the convenience of a hotel. Bed & breakfast operations are much smaller than hotel chains, typically offering anywhere between 2-10 rooms available for lodging. Another perk of the bed & breakfast is that the majority of these businesses offer a home cooked breakfast as opposed to the continental breakfasts of large hotel chains. Airbnb is a company that has taken the accommodation market by storm, revolutionizing the lodging industry through its shared economy model. Airbnb does not own the properties that it rents to the traveler. Instead, Airbnb is an online platform that allows homeowners to list their properties and travelers to rent from them. Airbnb makes its
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