BSBMKG609 Assessment 1 - week 7.docx - BSB61015 Advanced...

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BSB61015 Advanced Diploma of Leadership &ManagementBSBMKG609 Develop a Marketing PlanAssessment 1: Develop Marketing StrategiesSubmission detailsCandidate’s nameLauren Natanie de Oliveira AntunesAssessor’s nameDateThe assessment task is due on the date specified by your assessor. Any variations to thisarrangement must be approved in writing by your assessor.Submit this document with any required evidence attached. See specifications below fordetails.Performance objectiveIn this assessment task you are required to review and evaluate marketing opportunities foran organisation and develop marketing activities that reflect strategic directions of theorganisation.Assessment descriptionFor the organisation outlined in the case study provided, identify two marketingopportunities and evaluate each opportunity for risks, strengths, weaknesses and alignmentwith organisational objectives. After you have reviewed the opportunities, select the bestfitting opportunity for the organisation and develop marketing strategies, approaches andactivities to take advantage of the opportunity.
ProcedureYou are required to submit a report that addresses all of the elements listed in theprocedure. The report should be structured using the headings below.Organisational overview1.Develop an organisational overview that:a.outlines the strategic direction and organisational objectivesb.outlines the current size, capabilities and resources of the organisation,including any notable strengths and weaknessesc.identifies any gaps between the objectives, and the current capabilities andresources.Opportunities1.Identify two marketing opportunities that meet the objectives and evaluate the risksand benefits of each opportunity.2.Recommend the opportunity that best addresses organisational objectives, chooseone of the marketing opportunities and:
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Term
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