BSBMKG608_Assessment 1.docx - ASSESSMENT 1 Cocoa Delights...

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ASSESSMENT 1Cocoa Delights started its operation in 2000 as local chocolate manufacturer. However,Cocoa Delights is one of the youngest chocolate manufacturers in the gourmet chocolate industryof Australia. The organization sticks to its core values and strategic direction to achieve itsorganizational goals.MissionCocoa Delights is committed to becoming the leader in the Australian market forpremium quality chocolate and maintaining a company culture which fosters and encouragescontinuous improvement. Our mission is to provide Australian consumers with the highestquality chocolate on the market whilst maintaining the promise to trade fairly with both local andoverseas suppliers, promoting sustainable behavior and reducing our ecological footprint.Purpose1. To increase revenue by 6% yearly over the next three years.2. To become the gourmet chocolate market leader within five years.3. To become established as the national retailer of choice for chocolate connoisseurswithin the next three years.4. To increase our share of the dark chocolate market by 15% over the next three years.5. Establish Cocoa Delights as Australia’s most respected chocolate makerVisionWithin the next 5 years, Cocoa Delights will become a national retail brand that satisfiesour customers with a range of unique, high quality dark chocolate, as well as providingexceptional customer service from our highly skilled and dedicated staff.
ValuesFair trade practices at national and international level.Sustainability and high quality.Combination of innovation creativity and artisan expertise.Customer oriented management.Expansion and growth.To provide exceptional Customer serviceStrategic directionCocoa Delight’s marketing strategy will seek to create customer awareness of the DarkDecadence product line, and then work towards building customer loyalty and referrals.The message that Cocoa Delights will seek to communicate is that Cocoa Delights offersthe highest quality Australian chocolate available and the largest range of dark chocolatevarieties in the country. This message will be communicated through a variety of tactics,

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Term
Spring
Professor
AA
Tags
Marketing, COCOA Delights

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