to869.docx - Contents EXECUTIVE SUMMARY.1 COMPANY...

This preview shows page 1 - 5 out of 36 pages.

Contents EXECUTIVE SUMMARY ....................................................................................................................... 1 COMPANY INFORMATION .................................................................................................. 1 INTRODUCTION .................................................................................................................................. 2 About Medicorp ................................................................................................................. 2 1.1. Features of Medicorp ................................................................................................ 2 1.3 MARKETING PLAN ........................................................................................................ 3 1.3.1 Objectives of the Marketing Plan .................................................................. 3 1.3.2. Foreign Direct Investment as Entry Mode to the China’s Market ................ 3 1.3.3. Distribution Strategies ................................................................................. 4 1 SWOT Analysis for Medicorp ...................................................................................................... 4 1.3 Strengths ................................................................................................................... 4 1.4 Weaknesses .............................................................................................................. 5 1.5 Opportunities ............................................................................................................ 5 1.6 Threats ...................................................................................................................... 5 2 Macro-Environment Analysis ...................................................................................................... 7 2.3 Political Factors ......................................................................................................... 7 2.4 Economic Factors ...................................................................................................... 7 2.5 Social Factors ............................................................................................................ 7 2.6 Technological Factors ................................................................................................ 9 2.7 Environmental Factors .............................................................................................. 9 2.8 Legal Factors ............................................................................................................. 9 3 Competitive Environment Analysis ........................................................................................... 10 3.3 Bargaining Power of Customers .............................................................................. 10 3.4 Bargaining Power of Suppliers ................................................................................ 10 3.5 Threats of New Entrance ........................................................................................ 10 3.6 Threats of New Substitute Products ....................................................................... 11 3.7 Rivalry among Existing Competitors ........................................................................ 11 2. Creating Customer Values ........................................................................................................ 12 3. Segmentation, Targeting, and Positioning Strategies .............................................................. 13 4. Marketing Objectives and Marketing Mix Strategies in Different Stages of Product Life Cycle (PLC) ................................................................................................................................ 14 GOVERNMENT AND CORPORATE SOCIAL RESPOSIBILITIES .............................................................. 16 ENVIRONMENTAL ANALYSIS ............................................................................................. 16 COMPETITIVE ................................................................................................................... 16 LEGAL ............................................................................................................................... 16 Environmental Analysis .................................................................................................... 16 Economic .......................................................................................................................... 16 Political ............................................................................................................................. 16 Cultural ............................................................................................................................. 16 5 FINANCIAL PLAN .......................................................................................................................... 18 PRE – OPERATIONAL COST ESTIMATION ........................................................................... 18 WORKING CAPITAL ................................................................................................ 18 BREAK-EVEN POINT FOR THE YEAR 2020, 2021 AND 2022 ................................... 22
1
EXECUTIVE SUMMARY COMPANY INFORMATION The business is a partnership types of business between the Medicorp and NewTech the revolutionary-innovative genomic industry Genomic supply industries. Medicorp and the shareholders have over 5 years of experience in in the field of innovation and production of health products to improve and sustain various conditions and are board-certified and are licensed by the Medical Health board of the United States. The name of the Business to be established in China will be Medicorp, and is to be located centrally to medical health cares and industries within China. This is a new partnership business idea established. Medicorp has designed and developed new better and reliable machines over time that are of great significance in the provision of Health services that will eventually make the company a dominant brand in the field of genomic machine innovation in China. Medicorp will start with China; depending on the success Medicorp will expand their horizons to other states, as the market demand increases. Issue date of the plan is 01/21/2020 2
INTRODUCTION About Medicorp Medicorp is an innovative genetic industrial company that designs, develops, and sells genetic testing devices to the medical industry. Medicorp is a company, a brand marketed with the innovation of Portable genetic diagnostic tests with efficiency in exportation by the use robust technology which ensures the safety of the equipment’s during transportation. The brand is located in the United States, and is currently expanding its services in others states. The company was founded by MediCorp, Inc. While in search of long-lasting equipment’s that could withstand shipment along the supply chain.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture