KT corporation.docx - Customer Experience Design MKTG 731...

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Customer Experience DesignMKTG 731 001KT Corporation AssignmentNov 29, 2019Submitted to: Brain WalshSubmitted by: Amandeep Kaur (301028709)Aadil Amirbhai Dinani (301002050)Gursharn Kaur (301001270)Amitjot Singh (301001273)
1. How should KT differentiate its strategy to counter competitors' reaction and sustain itsdifferential advantage?
2. How can KT resolve internal conflicts generated by implementing CX initiatives andinnovations to maximize customer value? What is the most effective way to adjust therelationship between (external) customer satisfaction and internal satisfaction?

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