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mission and vission statment.docx - Running head: WRITING...

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Running head: WRITING THE MISSION AND VISION STATEMENTS1Writing the Mission and Vision StatementsNameInstitutional affiliation
IntroductionA mission statement is a brief description of the company's fundamental purposes. Itanswers the central question of why the company exists. The mission statement is used toarticulate the purpose of the company both to internal and external parties. The mission statementvaries from one company to another based on the meaning of existence. They describe what oneexpects to see and get from the company. All mission statement is geared towards explaining theorganizations presents capabilities, the customer focus, and the activities that make up thebusiness.Elements of the missionA mission statement must be feasible and attainable. This means that a company shouldnot develop a mission statement that does not reflect its capabilities. The second element that isvery important to the mission statement is that it should be clear enough to enable many actionsto be taken. A mission statement should be inspiring for the management, staff, and society, andthis helps them to be attracted to this company and its dealings (Coloma, 2015). The otherelement of a mission statement is that to should neither be too short or too narrow; this meansthat it should be broad enough to communicate the message to the intended audience. The

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Term
Fall
Professor
NoProfessor
Tags
Statements, Corporate social responsibility, vision statements, Innovation Company

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