Private labels.docx - Private labels Try to transfer the...

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Private labels - Try to transfer the identity of the store on the product Brand image vs brand identity - Behind creating a specific image- brand identity - The brand identity does not exist as such, it is a socially constructed, who is behind this social construction, who is responsible for the construction of brands - the consumer will always tend Brand creation - the creation is not a one-way creation, the brand is a constant - it is not only consumers that participate in this process of creation Why do brands matter so much, why their importance has increased in postmodern society, for whom

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