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RUNNING HEAD: THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT1CHRISTY MOSELEYTHE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENTMGT 497 STRATEGIC TECHNOLOGY PLANNING FOR ORGANIZATIONSINSTRUCTOR: AILEEN COLENOVEMBER 4,2019
RUNNING HEAD: THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT2MERGER OR ACQUISITIONCoca Cola is the largest beverage company across the globe.. In this paper, I discuss theCoca Cola Company and the acquisition of a company located in the United Kingdom, Costafrom Whitbread. Earlier this year The Coca Cola Company announced the addition of CostaLimited from Whitbread PLC. The authorities approved this 4.9-billion-dollar deal in the Europeand China.The company Costa is developed in over 30 different countries. This gives Coke asignificant trademark in the global coffee business. The coffee business is growing, with a 6percent increase every year. It has a saleable platform with several formats and channels. Itallows the express vending system and introduces ready to drink products. This is a significantopportunity that will generate value by combining the resources of Costa and Coke company.