CHRISTY MOSELE2 (6).docx - RUNNING HEAD THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT 1 CHRISTY MOSELEY THE PLAN FOR TECHNOLOGY MERGER OR

CHRISTY MOSELE2 (6).docx - RUNNING HEAD THE PLAN FOR...

This preview shows page 1 - 3 out of 5 pages.

RUNNING HEAD: THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT 1 CHRISTY MOSELEY THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT MGT 497 STRATEGIC TECHNOLOGY PLANNING FOR ORGANIZATIONS INSTRUCTOR: AILEEN COLE NOVEMBER 4,2019
RUNNING HEAD: THE PLAN FOR TECHNOLOGY MERGER OR ACQUISITION ASSIGNMENT 2 MERGER OR ACQUISITION Coca Cola is the largest beverage company across the globe.. In this paper, I discuss the Coca Cola Company and the acquisition of a company located in the United Kingdom, Costa from Whitbread. Earlier this year The Coca Cola Company announced the addition of Costa Limited from Whitbread PLC. The authorities approved this 4.9-billion-dollar deal in the Europe and China. The company Costa is developed in over 30 different countries. This gives Coke a significant trademark in the global coffee business. The coffee business is growing, with a 6 percent increase every year. It has a saleable platform with several formats and channels. It allows the express vending system and introduces ready to drink products. This is a significant opportunity that will generate value by combining the resources of Costa and Coke company.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture