EVALUATION OF A FIRM (2) - RUNNING HEAD EVALUATION OF A COMPANY 1 EVALUATION OF A FIRM CHRISTY MOSELEY MGT 497 STRATEGIC TECHNOLOGY PLANNING FOR

EVALUATION OF A FIRM (2) - RUNNING HEAD EVALUATION OF...

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RUNNING HEAD: EVALUATION OF A COMPANY1EVALUATION OF A FIRMCHRISTY MOSELEYMGT 497 STRATEGIC TECHNOLOGY PLANNING FOR ORGANIZATIONSINSTRUCTOR: AILEEN COLEOCTOBER 28, 2019
RUNNING HEAD: EVALUATION OF A COMPANY2INTRODUCTIONInnovation is critical process organizations utilize to meet the demands of their market. Itgives the business a competitive edge over their competition. The need for goods and servicesconsistently increases, especially in technology. The Internet of Things is a way an organizationcan gain profits in its market while introducing new and improved products to an establishedconsumer base and give a competitive edge in a new target consumer base. Businesses stayahead in their game by recognizing early on the need for a product or service in a market. Thecompany will develop the product design or idea and what it will do. The innovative processpromotes innovation that meets the demands of the consumer. The evaluation of a firm is theresult that is measured beyond the facts of the short-term health of a firm but goes more in-depthinto fundamental factors and styles that aid in the success of the company's market. Evaluation'schallenge is examining the scope of a business strategy. The Coca Cola Company is the companyI am evaluating. Using McGrath and MacMillan's twelve factors for assessing a firm, I willexamine and describe in detail six of the elements used in the evaluation process. McGrath and McMillion claim twelve steps for the evaluation of a firm. This paper willexamine six elements which are: demand for the product, ability to create standards, factors thatcould block the success of innovation, resources available for commercialization, the likelihoodof a healthy competitive response, and the cost considerations in development.EVALUATION OF THE FIRMThe standards used when a business creates new intelligence and applies the knowledgeto its products can add developed the base of invagination (Blind, 2017), how these standards aredesigned to impact the outcomes of innovation. Setting the measures will reduce duplicates; the
RUNNING HEAD: EVALUATION OF A COMPANY3products or services will intergrade into the organization's structure, and the investors will trustyour innovative ideas. The company I am evaluating is The Coca Cola Company. I chose this

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