Tad TinkerMKTG 310-01Dr. Davari5/17/18Class discussion (EC)1.Sears serves offers a broad assortment of products for people of all ages. But primarily Iwould say the target market for Sears is 25-35. Simply because this age group is typicallyemployed and ultimately more likely to have disposable income. Generally most peoplethat fall within this age category have kids and sears offers merchandise that pertain tochildren themselves or childcare.2.The current brand positioning of Sears in my opinion would have to be somewhat of a“problem solver.” Since Sears has such a wide range of products many customers canfind most of what they’re looking for. They have nearly everything from snow blowers tochildren’s toys. Although they may not be a super store like Walmart they still carry avariety of items that an average customer could find a solution to their problem.