Banyan Tree H&R - Name Kashif Tanveer Roll No E19MBA045 Section A Hailey College of Banking and Finance Banyan Trees Hotels and Resorts Answer

Banyan Tree H&R - Name Kashif Tanveer Roll No...

This preview shows page 1 - 3 out of 4 pages.

NameKashif TanveerRoll NoE19MBA045SectionAHailey College of Banking and Finance
Banyan Trees Hotels and ResortsAnswer No 1:1.Superior and Excellent Branding2.Careful Investment and Expansion Strategies.3.Caring for the social and natural environments4.A well-managed balance between brand promise and brand delivery.5.A visionary, guiding and supporting corporate management team involved. directly inoverall brand decisions.6.Centralized brand management function on senior level7.Introduce new projects like Banyan Tree Samui.8.Their resort services offer individual villas with locally architectural design.9.The Staff is well mannered, organized and professionals. 10.Providing private services to guests. Answer No 2:Brand positioning is timely and appropriate in today’s hectic and stressful lifestyles BanyanTree was positioned as a sanctuary that offered couples an exclusive romantic and intimateholiday experience. Positioned on such timeless attributes as romance and intimacybetween couples, the positioning is timely and appropriate in today’s increasingly hecticand stressful lifestyle, where many couples are busy with their careers and have little timeto spendtogether. Focused promotion efforts with minimal wastage Banyan Tree’scommunications program focused mainly on public relations and publicity, and direct

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture