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International Expansion ReportUniversity of Maryland Global CampusGroup 5: Brinasha Frazier, Nicole Brooks, & Greg DavisMBA 630 1131
Colossal Corporation maintains a subsidiary in Serafini in Eastern Europe which isincorporated in the state of Delaware as New Brand Design, Inc. (NBD).NBD designs, brands,and manufactures innovative electronic products and markets and distributes them for resaleacross the globe.NBD expanded its operations and successfully opened a new facility in Asia.Janet Yoon, the CEO of Colossal Corporation, has a few concerns with NBD’s expansion andsubmitted the following issues to the international task force: 1) The head of the hiringcommittee insist on hiring his uncle for a vacant position which could create ethical issues 2)Local employees in Asia spend more time conversing with one another instead of working andare usually late to meetings 3) The suppliers in Asia who has a supply contract with NBD doesnot always honor market prices of the contract. They insist that contract represents a partnershipand the relationship is more important than the contract terms 4) Employees were encouraged tonominate a deserving colleague, or they could nominate themselves for an annual award for