Group2_MarketingPlan_PPT.pptx - Developing & Implementing a...

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Developing & Implementing aMarketing PlanGroup 2: Brinasha Frazier,Danielle Hayden, JasdeepGidda, & Dionne Deen-Kamara
Mission & ServiceDescriptionCanadian Solar is dedicated to changing thelives of all its customers for the better & havebeen since their inception, whethercustomers invest in a single module, a largeproject or a tailor-made energy solution.Canadian Solar engages in the manufactureof solar photovoltaic modules and a providerof solar energy solutions.It operates through the Module & SystemsSolutions (MSS), & Energy segments.
SWOT Analysis
PESTELAnalysisPoliticalEconomicsSocialTechnologicalEnvironmentLegalTaxation – taxrates &incentivesBureaucracy &interference inSemiconductorPricingregulationsIntellectualpropertyprotectionRisk of militaryinvasionEconomicgrowth rateInflation rateInfrastructurequality inSemiconductorEducation levelin the economyLabor costsExchange ratesLeisure InterestsCultureHierarchyGender roleDemographicsRate oftechnologicaldiffusionImpact onproduct offeringWeatherRecyclingClimate changeAir & waterpollutionEndangeredspeciesDataprotectionSafety lawCopyrightsEmploymentlaw
Porter’s FiveForce AnalysisThreats of New EntrantsBargaining Power of SuppliersBargaining Power of BuyersThreats of Substitute ProductsRivalry among Competition
MarketingresearchCanadian Solar’s resources include theirresearch and development department, thelocation of plant and equipment and theircapital.The company’s capabilities include therecycling of silicon, their inverted verticalintegration and their management ofdistributing of products worldwide.
Market Size,

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Term
Summer
Professor
N/A
Tags
Photovoltaics, Photovoltaic module, Canadian Solar

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