Group2_MarketingPlan_PPT.pptx - Developing & Implementing a...

Developing & Implementing a
Marketing Plan
Group 2: Brinasha Frazier,
Danielle Hayden, Jasdeep
Gidda, & Dionne Deen-
Kamara

Mission & Service
Description
•
Canadian Solar is dedicated to changing the
lives of all its customers for the better & have
been since their inception, whether
customers invest in a single module, a large
project or a tailor-made energy solution.
•
Canadian Solar engages in the manufacture
of solar photovoltaic modules and a provider
of solar energy solutions.
•
It operates through the Module & Systems
Solutions (MSS), & Energy segments.

SWOT Analysis

PESTEL
Analysis
Political Economics Social Technological Environment Legal
Taxation – tax
rates &
incentives
Bureaucracy &
interference in
Semiconductor
Pricing
regulations
Intellectual
property
protection
Risk of military
invasion
Economic
growth rate
Inflation rate
Infrastructure
quality in
Semiconductor
Education level
in the economy
Labor costs
Exchange rates
Leisure Interests
Culture
Hierarchy
Gender role
Demographics
Rate of
technological
diffusion
Impact on
product offering
Weather
Recycling
Climate change
Air & water
pollution
Endangered
species
Data
protection
Safety law
Copyrights
Employment
law

Porter’s Five
Force Analysis
•
Threats of New Entrants
•
Bargaining Power of Suppliers
•
Bargaining Power of Buyers
•
Threats of Substitute Products
•
Rivalry among Competition

Marketing
research
•
Canadian Solar’s resources include their
research and development department, the
location of plant and equipment and their
capital.
•
The company’s capabilities include the
recycling of silicon, their inverted vertical
integration and their management of
distributing of products worldwide.

Market Size,