lecture6 social psych

lecture6 social psych - Psychology 360 Introduction to...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Psychology 360: Introduction to Social Psychology Dr. Stone, Fall 2007 Lecture #6 Social Judgment I. The Cognitive Miser II. Heuristics: Simple rules a. b. Representative ness Heuristic III. Anchoring and Adjusting ------------------------------------------------------------------------------------------------- I. The Cognitive Miser We do not always reason efficiently or accurately. 4 causes : a. time constraints b. cognitive load c. motivation d. fatigue These situational factors cause us to take shortcuts in our reasoning and decision making The Study of Shortcomings in Social Judgment and Perception 2 models of social cognition: a. Normative model – based upon formal rules of probability and logic b. Descriptive model - based upon the way that people really don’t think Methodology for studying shortcomings: compare the normative model prediction to the descriptive mode response Errors= when a descriptive response does not match the normative 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 4

lecture6 social psych - Psychology 360 Introduction to...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online