Lecture12 social psych - Psychology 360: Introduction to...

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1 2 3 Subject 1 7.5 4.0 3.7 2.5 Subject 2 2.0 3.0 2.6 2.5 Subject 3 .5 2.0 2.2 2.5 Psychology 360: Introduction to Social Psychology Dr. Stone, May-09 Lecture #12 Conformity and Compliance I. Conformity Defined II. Why Do We Conform? 1. Informational Influence 2. Normative Influence III. Sources For Conformity 1. Observation Of Others 2. Interaction With Others: FITD and DITF ------------------------------------------------------------------------------------------------- I. What is Conformity? A change in behavior or belief as a result of real or imagined group pressure II. Why Do We Conform? 1. Informational influence what most people do on average(most frequent behavior) Example: Sherif (1936) Autokenetic Effect Physical reality is ambiguous. Start listening to others for help. They eventually conform to one answer. Factors necessary for conformity to informational influence : a. situational ambiguity b. group expertise c. Informational influence leads to: acceptance ( persistant change)
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Lecture12 social psych - Psychology 360: Introduction to...

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