CHAPTER 4 - CHAPTER 4 Dichotomous response formats two...

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CHAPTER 4 Dichotomous response formats – two choices for the individual. . yes or no. . Question based on Level Measurement – strong agree. ... just agree. . dont agree. . dont strongly agree. . Filter or contingency questions – page 79 table 4.7 Question Content – is your question useful Is the question necessary and usefull? Are several question needed? Do respondents have the needed information? Does it need to be more specific? Is the question sufficiently general? Is the question biased or loaded? Will the respondent answer Truthfully? Response Format Structured response formats Fill-in-the-black Check the answer Circle the answer Unstructured Response Formats Question wording Can the question be Misunderstood? What assuptions Does the Question Make? Is the time frame specified? How personal is the wording? Is the wording too direct? Other wording issues Question Placement The oppening questions Sensitive questions Guidelines for question sequencing Golden Rule Do unto to others as you would have them dod to you!
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This note was uploaded on 04/02/2008 for the course HLAD 305 taught by Professor Collencroxal during the Winter '08 term at Eastern Michigan University.

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CHAPTER 4 - CHAPTER 4 Dichotomous response formats two...

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