Marriott Project Report.docx - Marriot Success Hotels in Canada Submited by BAM 101 NVV Hemangi Soni 104074190 Seung Jeong 124960196 Jaspreet Kaur

Marriott Project Report.docx - Marriot Success Hotels in...

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MarriotHotelsSuccessin CanadaSubmited byBAM 101- NVVHemangi Soni, 104074190Seung Jeong, 124960196Jaspreet Kaur Dhillon, 127756195Raghav Arora, 164566184Bahareh Jatan, 138447198Shelly Kaushik, 151330180Title of Content1Rationale of the project2Introduction - A Legacy of Strong Leadership and Innovation1
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I.Highlights of Marriott JourneyII.Marriott Mission StatementIII.Marriott Core Value3Marriott Business FormulaI.Successful PartnershipsII.Powerful Brand AdvantageIII.LoyaltyIV.Sales/ reservation / Revenue ManagementV.Cost Saving GeneratorsVI.SustainabilityVII.Corporate Social ResponsibilityVIII.CSR Initiative’s in Canada4How is Industry Trending in Canada?5How hoteliers can be better prepared for 2020?6ConclusionRationale2
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Marriott Internationalis an American Diverse brand with a wide- ranging portfolio of 30 brands with 7,003properties in 131 countries and territories around the world. Founded by J.Willard Marriott, and led byExecutive Chairman Bill Marriott, and President and Chief Executive Officer Arne Sorenson. MarriottInternational is the third largest hotel chain in the world. 2018 -19 has been significant for Marriott International to expand their footprints in Canada, as it hadacquired a domestic hotel brand Delta Hotels and Resorts with an inventory of 63 hotels. Marriott has alsoacquired Starwood Hotels & Resorts Worldwide, Inc. that would add lifestyle-oriented brands to itsportfolio. Marriott now has in Canada to nearly 200 hotels coast-to-coast, with the addition of Sheraton, Westin, W,Four Points by Sheraton, Le Méridien, Aloft and Element, plus several more in the pipeline set to open inthe next few months. There are some full service projects coming up in Vancouver, Calgary airport andother gateway cities.In recent years, Marriott is going the Asset – light structure for expansion, where it operates through amanagement contract or franchise. Apart from Expansion; Marriott have also been in news for its loyaltyprogram – Marriott Bonvoy, IT initiatives and environmental sustainability initiatives.“Management by walking around,” is how Bill Marriott describes his style of running the business for overfour decades. The project will have more details information about the success story of Marriott hotels inCanada and its impact on Canadian hospitality industry along with job market. We will also take a dig onthe new initiatives.Introduction - A Legacy of Strong Leadership and InnovationMarriott has always been on a path to exceed the guest expectations, employee welfare, and jobsatisfaction, and generate revenue from expanding hotel chain. Marriott’s drives top-line revenue andbottom-line cost savings with the help of innovation. 3
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Marriott is founded by J. Willard and Alice Marriott and succeeded by their son J.W. Marriott Jr, with afoundation of core value deeply embedded in the company culture for more than 90 years. Marriott offersa robust portfolio of hotels with over 30 brands and more than 7000 hotels worldwide. MarriotInternational's vision statement is "To be the World's Favorite Travel Company."
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