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Prepared for: Tarequl AhadBSBMGT616 Develop and implement strategicplans – Assessment Task 1Task 01:Organisational review and Environmental analysis (Case Study and Written Report)Name:Patcharin PhaklaksameeStudent ID: 15286
Objective of report:Review organisations vision and mission by reviewing case study and describe organisationplanning process by providing inputs wherever possible.Scope of reportVision and mission of organisation, current approaches to obtain the objectives oforganisation and organisational values.Existing Vision and MissionVision“To provide customer best café going experience”Mission“To open additional café in NSW and Queensland and to become national brand andbe recognised as integral part of hospitality industry”.Current ApproachesEngaging customer and customer researchDeveloping and improving product and servicesRevised vision and missionVision“To be more innovative and find new ways to increase efficiency of processes andeffectiveness of customer solutions”Mission“To embrace strategic alliance and seek out new partnerships”2 | P a g e
Organisational valuesAccording toNetwork (2012), the value of organisation considered as important part of theorganisation. To implement the strategic planning organisation need to know the value of thecustomers as well as the employee of the organisation. There are so many approaches havewith MacVille to make the profit in an effective manner. MacVille need to identify thosesectors which impact on the value of the organisation. The aim of MacVille is to making theposition of the organisation in marketing at high level and for this it is contributing theirservices to being a good corporate citizen in the way of recognising the responsibilities to beactive participants in local communities. It will enhance the value of the organisation. AsperGod & People (2012) it has been seen through many organisations that to give thedonation to profit and non-profit organisation increase the value of the organisation and italso helpful to those people who need help. So for it would be add on the strategic planningof MacVille to donate some part of the profit of the organisation to the variety ofcommunities and non-profit organisationTo identify community needs.