15286_Develop and Implement Strategic Plans_Assessment 1.docx

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Prepared for: Tarequl Ahad BSBMGT616 Develop and implement strategic plans – Assessment Task 1 Task 01: Organisational review and Environmental analysis (Case Study and Written Report) Name: Patcharin Phaklaksamee Student ID : 15286
Objective of report: Review organisations vision and mission by reviewing case study and describe organisation planning process by providing inputs wherever possible. Scope of report Vision and mission of organisation, current approaches to obtain the objectives of organisation and organisational values. Existing Vision and Mission Vision “To provide customer best café going experience” Mission “To open additional café in NSW and Queensland and to become national brand and be recognised as integral part of hospitality industry”. Current Approaches Engaging customer and customer research Developing and improving product and services Revised vision and mission Vision “To be more innovative and find new ways to increase efficiency of processes and effectiveness of customer solutions” Mission “To embrace strategic alliance and seek out new partnerships” 2 | P a g e
Organisational values According to Network (2012), the value of organisation considered as important part of the organisation. To implement the strategic planning organisation need to know the value of the customers as well as the employee of the organisation. There are so many approaches have with MacVille to make the profit in an effective manner. MacVille need to identify those sectors which impact on the value of the organisation. The aim of MacVille is to making the position of the organisation in marketing at high level and for this it is contributing their services to being a good corporate citizen in the way of recognising the responsibilities to be active participants in local communities. It will enhance the value of the organisation. As per God & People (2012) it has been seen through many organisations that to give the donation to profit and non-profit organisation increase the value of the organisation and it also helpful to those people who need help. So for it would be add on the strategic planning of MacVille to donate some part of the profit of the organisation to the variety of communities and non-profit organisation To identify community needs.

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