CH04.pdf - MULTIPLE CHOICE Choose the one alternative that best completes the statement or answers the question 1 The basic function of the elements of

CH04.pdf - MULTIPLE CHOICE Choose the one alternative that...

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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.1)The basic function of the elements of the integrated communication program is to:A)communicate with a firm's target audienceB)convince customers to pay a higher price for a product or serviceC)educate customers about the features of a product or serviceD)convince customers to make a purchase immediatelyAnswer: A2)________ is the passing of information, the exchange of ideas, or process of establishing acommonness of thought between a sender and receiver.3)Which of the following statements about effective communication is true?4)Which of the following is NOT a controllable variable in the communication process?5)Successful communication depends on all of the following EXCEPT:A)the receiver's perception of the source of the messageB)the environment in which a message is receivedC)the nature of the messageD)the interpretation of the message by the senderAnswer: D6)Which of the following is NOT a basic element of the communication process?7)Putting thoughts, ideas or information together in symbolic form is called:1
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8)When Sidney Crosby appears in a commercial endorsing Gatorade, the message source is:9)The communication process begins with the process of ________, which leads to the developmentof a ________ that contains the information or meaning a source hopes to convey.A)encrypting; transmissionB)encoding; responseC)encoding; messageD)decoding; transmissionAnswer: C
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