CH04.pdf - MULTIPLE CHOICE Choose the one alternative that...

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)
The basic function of the elements of the integrated communication program is to:
A)
communicate with a firm's target audience
B)
convince customers to pay a higher price for a product or service
C)
educate customers about the features of a product or service
D)
convince customers to make a purchase immediately
Answer: A
2)
________ is the passing of information, the exchange of ideas, or process of establishing a
commonness of thought between a sender and receiver.
3)
Which of the following statements about effective communication is true?
4)
Which of the following is NOT a controllable variable in the communication process?
5)
Successful communication depends on all of the following EXCEPT:
A)
the receiver's perception of the source of the message
B)
the environment in which a message is received
C)
the nature of the message
D)
the interpretation of the message by the sender
Answer: D
6)
Which of the following is NOT a basic element of the communication process?
7)
Putting thoughts, ideas or information together in symbolic form is called:
1

8)
When Sidney Crosby appears in a commercial endorsing Gatorade, the message source is:
9)
The communication process begins with the process of ________, which leads to the development
of a ________ that contains the information or meaning a source hopes to convey.
A)
encrypting; transmission
B)
encoding; response
C)
encoding; message
D)
decoding; transmission
Answer: C